3rd year | Semester 5
Management, Innovation and Consulting

Consulting and Strategic Analysis

Tags: Consulting, customer relationship, demand analysis, strategy, technical and commercial proposal
Evaluation method:
carrying out a mission for a consulting firm and oral + attendance and individual report
Course outline:

The overall objective of this module is to introduce students to the consulting professions, by familiarizing them with the functioning of firms and the conduct of consulting assignments. It aims to promote the integration of graduates into the professions of consulting, or the professions of studies and business consulting in firms.
Modalities: Conferences and learning by doing (workshops, projects…).
• Understand the challenges and professions of consulting.
• Understand how a firm operates and how to conduct an advisory engagement.
• Understand the concepts and main reading grids of strategic analysis.
• Develop analytical and intervention skills on different types of missions.
• Develop a service proposal and problem-solving posture.

Learning objectives:

At the end of the course, the student will be able to:
• Work in a project team in order to lead a consulting mission and deliver a service to a client.
• Understand a field of knowledge and develop analytical and synthesis skills in the fields of consulting and strategic analysis.
• Take into account the stakes of the company and society: economic stakes, commercial requirements, economic intelligence, ethical and environmental issues, principles of sustainable development…
• Master the methods, processes and tools necessary to conduct a consulting assignment: analysis of the request, writing a proposal, planning and execution of the assignment, design of deliverables and presentation to the client.
• Manage a customer relationship, from demand analysis to project delivery.
• Find relevant information to respond to the customer’s request, evaluate and implement it.
• Write a presentation and defend it in front of clients.

Prerequisites: Attending and validation of the school's 1st and 2nd year management courses. Or equivalent for students entering the 3rd year.

Teaching language: FR

Documents:
handouts